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Pay-Per-Click Marketing - Mark Winger - New Patient Development Pay-Per-Click Marketing - Mark Winger - New Patient Development

Pay-Per-Click Marketing

Generate New Patients for Your Coolsculpting Business

Most medical professionals are under the impression that Pay-Per-Click (PPC) is not an effective marketing tool for their industry. However, with every client we represent we have not only proven that is a viable tool, it’s also one of the best marketing tools. The beauty of PPC Marketing is that you can simply turn up or down your spend amount to accommodate your ability to grow.

It’s not the medium, it is simply the strategy that produces the success. With over 15 years experience, we developed a strategy that continues to be unrivaled.

What We Include :

  • Guaranteed Results (read more…)
  • Campaign development where we provide text and keywords
  • Provide specifications for your web designer to increase effectiveness
  • We launch and manage your ads
  • We coordinate with your rep for CoOp reimbursement and metrics

Costs :

One-time set-up: $1,000 (one time)
Management: $1,000 per month
Marketing Expense: $500 and up (Most qualify for CoOp 50% reimbursement)
Additional Service: $250 set-up / $250 per month

Limit :

We will only represent one doctor per service per county. First come first serve.

What is PPC?

Pay-Per-Click is a paid advertisement in search engines (Google, Yahoo, Bing) where it is place at the top, bottom and sometimes side of the search result. You pay for your ad to show up for specific search terms.

Simply stated: your ad is in competition/auction with other advertisers where it’s a blind bidding war to gain top page placement of your ad. When a potential patient sees your ad and clicks on it, you pay for them to visit your site or simply call your office.

There are a few companies that offer PPC services. Google Adwords, Bing Ads, Yahoo’s Gemini and YouTube all offer PPC ads. We have used all of these but Google Adwords has proven to be the most effective.

PPC Clients